It takes time for the operator to transform. The charging method should be more grounded.
Will the 5G tariff be "cabbage price"?
From the issuance of 5G commercial licenses to the launch of the first batch of 5G mobile phones, we are looking forward to the new 5G era. It is reported that the domestic 5G tariff package will be launched as soon as possible in August, which is expected to be lower than the 4G tariff level. Will the 5G tariff be "cabbage price"?Operator: 5G tariff will not be very expensive
At present, the three major operators have opened 5G test points in many cities across the country. Although there is no official 5G package in the market, operators have already responded to the 5G metering fee that the public is concerned about.
China Mobile announced the “5G Test Unified Package” in June. The package includes 200G traffic, 1000 minutes of voice and 100 SMS messages per month. The package has the characteristics of "two different", that is, no need to change cards, no need to change numbers, more applications, allowing customers to freely choose and freely combine. However, the package is only available for China Mobile's 5G friendly customer test and the price has not been announced.
China Unicom initially plans to face both the 5G charging model and the 4G products in the consumer market. The traffic is one of the important factors to consider, and the new charging model is studied according to the technical characteristics of the 5G service. For the government and enterprise customer market, it will provide more personalized and scenario-based 5G services in combination with the construction of the network. According to customer needs, we will launch a diversified charging model based on the scene.
China Telecom's 5G package is also being designed and deployed, and will follow a multi-dimensional billing model. In short, the signal given by the operator is: 5G tariffs will not be very expensive, everyone can afford it. Zhu Guosheng, vice chairman of the International Telecommunication Union's 5G network service quality, said in an interview with this newspaper that China's previous 5G tariff package is likely to allow users to continue to use 4G traffic packages, and then provide some 5G traffic for users. First experience.
“At present, the three major operators are undergoing active transformation, that is, from the plumbers of the network to the providers of information services. When this transformation is completed, the operators will profit from the information services, and the tariffs will be realized by then. The price of cabbage is 'not even money.' Zhu Guosheng believes that for the moment, it will take some time to complete this transformation.
Consumers: Looking forward to continuing to speed up the fee reduction
In China Unicom's 5G experience flagship store on Beijing Financial Street, the author connected the in-store 5G wireless network and downloaded a 12G HD movie through 4G terminal, which was completed in only 37 seconds, and the download speed reached 300M per second. The "very low speed delay" brought by 5G solves the troubles caused by the network card. However, when using Speedtest speed measurement software for 5G network speed measurement, 1.2G traffic is consumed in 10 seconds. This can't help but confuse many consumers: Traffic is going so fast, isn't the cost of 5G “squatting” like its speed?
Looking at countries such as South Korea, the United States, and Finland that have launched 5G packages abroad, their 5G tariffs are not close to the people, and the cheapest is also nearly 400 yuan. College student Hou Haoliang told the author, “In recent years, the speed increase and fee reduction have made everyone taste the real benefits. For our student party, I hope that the 5G tariff of “cabbage price” will come soon.”
Peng Chen, a private enterprise employee in Beijing, said that in the 2G, 3G and 4G eras, the personal user's tariffs have been calculated according to the traffic usage. 5G is coming to hope for a more grounded billing method. "For example, you can implement monthly billing like the fixed-line broadband. If you use the current 4G tariff, 100 yuan for a few minutes will be gone."
In response to consumer's general expectation for 5G tariffs, Wu Renyong, an associate professor at the School of Information Science and Engineering at Hunan University, said: 3G era traffic is calculated in units of M, 4G is in G, 5G is likely to start at 10G, and it is necessary to use T as such. Large flow units are calculated, which requires operators to combine the characteristics of 5G with the user's habits and reasonable pricing.
“When one-third of existing users use 5G, the tariff will drop rapidly, and people will experience the 5G fee for the real 'cabbage price'.” Wu Renyong said.
Expert: The biggest innovation is differential charging
So, in the 5G era, how should the tariff be calculated? Wu Renyong said to the author, "The way of billing according to traffic usage is no longer applicable to 5G. In the 5G era, in addition to traffic usage, tariffs will be affected by factors such as delay, connection volume, and speed." It is believed that the international fixed price, cost input, 4G existing price, user average tariff consumption, etc., should all be factors that operators should consider when formulating tariff prices in the future.
Expert analysis, based on the scenario for billing, changing public services to differentiated services, is one of the biggest innovations in the 5G billing model. Faced with different application scenarios and the special needs of enterprise users, 5G needs to provide differentiated services, which in turn can be differentiated. For example, for VR, 8K HD live broadcast, video surveillance, etc., the use of large flow charges, for sports, concerts and other live broadcast dynamic billing, the traffic used by general users is the basic billing. Previously, China Mobile also proposed to adopt a multi-dimensional tariff design, that is, the "basic package + multi-scenario billing" approach.
Zhu Guosheng believes that "the 5G standard is not only connected to the 'people', but also implicates all industries, which will subvert the past business model. Therefore, 5G tariffs should have multiple billing methods for different purposes." He said, for example, An important application of 5G is remote surgery, which has high requirements for image clarity, reliability and time delay. For example, mine mining, due to deep underground, poses a life threat to people, then you can use 5G to achieve Remote control of unmanned mining. This also shows that the profit model of operators in the 5G era is to split the traffic, the maximum profit will be derived from the enterprise, and the individual users only bear the most basic basic billing.
5G has a future, as Wu Renyong said to the author, "We generally say that time is money, 5G is characterized by real-time communication, which means that in the future, information is money. 5G information flows faster, it creates The value will be even greater. 5G will act as a locomotive and will drive the overall economic development."
